David De Gea #100
| adidas
Proactive Insight: David was about to become one of only 15 keepers to hit 100 ‘clean sheets’ in the English Premier League.
Idea: Helping David celebrate 100 ‘clean sheets’ by rapid prototyping 100 emoji gloves and embodied ‘clean sheets’. They were delivered to David and shared across adidas channels and his own channels.
Highlights: Coverage across all football publishers.
Role: Creative Director | Year: 2019
