TANGO SQUAD FC S2 | ADIDAS
Challenge: Deliver season two of TSFC and continue to build on the success of season one as the most talked about and shared UEFA Champions League brand sponsorship activation.
Idea: Following the success of season one, we created further 12 YouTube episodes bringing the total episode count to 24 along with extensive supporting social content.
Kicking off in Moscow at the World Cup Final we recruited new male and female players from Japan to LA. The series captured highs and lows on and off the pitch. Season two culminated in a special match at Old Trafford against the ultimate YouTuber team - Hashtag United.
Role: Creative Director | Year: 2018
SEASON TWO COMEBACK TRAILER
LONG FORM YOUTUBE EPISODES + EXTENDED NARRATIVES ACROSS INSTAGRAM & DARK SOCIAL
LAST 3 MINUTES OF EP24
EP06 - DYBALA @ JUVENTUS
EP07 - POGBA IN PARIS
EP09 - ISCO @ REAL MADRID
HOMETOWN PLAYER STORIES
SEASON FINALE VS HASHTAG UNITED @ OLD TRAFFORD
ONGOING SOCIAL STORYTELLING
Client: adidas Football Global
Categories: Documentary Films, Photography, Social Toolkit & Influencer Activation
Year: 2018/19
Agency: We Are Social
Role: Associate Creative Director & Co-Director (Pitch/Proposal, Concept Development, Scripts, Art Direction, On Set Creative Direction, Overseeing Edits, Editorial Roll Out)
Challenge: Deliver season two of TSFC and continue to build on the success of season one as the most talked about and shared UEFA Champions League brand sponsorship activation.
Idea: Following the success of season one, we created further 12 YouTube episodes bringing the total episode count to 24 along with extensive supporting social content. Kicking off in Moscow at the World Cup Final we recruited new male and female players from Japan to LA. The series captured highs and lows on and off the pitch. Season two culminated in a special match at Old Trafford against the ultimate YouTuber team - Hashtag United.
With thanks to Peter Franklyn Banks for directing and shooting portraits.