MAKE GUINNESS FROM A CAN FAMOUS
Challenge: Keep Guinness front of mind pubs were closed.
Ideas:
- Created a new after work tradition via the sound of Guinness opening.
- Showed people how to pour the perfect Guinness from a can and championed the best home pours.
- Inspired people to get cooking with a Guinness x Mob Kitchen partnership.
- Got people hosting Rugby gatherings during a distanced Six Nations where your home became the best seat in the house for the rugby.
Highlights: Canned Guinness kept selling out across the UK and IRE during lockdowns (not really a highlight if you love Guinness like me)
Role: Creative Director
BACK PAGE NEWSPAPER AD ON THE DAY PUBS OPENED IN ENGLAND
COOK ALONG LIVE WITH GUINNESS X MOB KITCHEN X GARETH THOMAS
UGC CAMPAIGN INSPIRING FANS TO SHARE THEIR HOME POURS WITH TIPS AND PRIZES
