GUINNESS 0.0 LAUNCH
Challenge: Reveal the first ever alcohol free Guinness across the UK and Ireland with the same iconic visual beauty and charming copywriting that Guinness is known for.
Idea: We played into the iconic nature of the Guinness with the idea that alcohol free Guinness is still ‘100% Guinness’ just with none of the alcohol. This thought was executed by showing the visual beauty of the liquid that pours, surges and settles just like your usual Guinness and with lines like “Not drinking Guinness? There’s a Guinness for that.” and “The Guinness to drink when you’re not drinking Guinness”.
Role: Creative Director
