@TryTheLaungage |
Mastercard
Challenge: Activate the MasterCard sponsorship of the Rugby World Cup on the ground in Japan by paying into the ‘Together, Start Something Priceless’ brand platform.
Idea: We used Instagram as a tool that could break down language barriers and help travelling fans get together to ‘Start Something Priceless’ with locals in Japan. Our @TryTheLanguage account was promoted via DOOH as fans arrived at airport and using geotagged social ads at stadiums during the tournament.
Role: Creative Director | Year: 2019
Client: MasterCard Global
Categories: Instagram Tool, Digital OOH & Social Ads
Year: 2019
Agency: We Are Social
Role: Associate Creative Director (Pitch/Proposal, Concept Development, Art Direction, Editorial Roll Out)
Challenge: Activate the MasterCard sponsorship of the Rugby World Cup on the ground in Japan by paying into the ‘Together, Start Something Priceless’ brand platform.
Idea: We used Instagram as a tool that could break down language barriers and help travelling fans get together to ‘Start Something Priceless’ with locals in Japan. Our @TryTheLanguage account was promoted via DOOH as fans arrived at airport and using geotagged social ads at stadiums during the tournament.
With thanks to Studio Mioe for their amazing animation.