#SalahSpeeder
| adidas
Challenge: Create hype around the launch of limited edition X19 boots worn by Mo Salah.
Idea: On average 16-19 year olds scroll the length of a football pitch on Instagram every day. So we turned Salah into a character controlled by scroll gestures and accessed by swiping up from an IG story. Hitting Mo’s top speed unlocked a link to buy limited edition boots driving e-com via social engagement. We launched via IG stories after Mo had a stand-out weekend performance to build on his hype.
Highlights: 547% above target click throughs from social to .com
Role: Senior Creative Lead | Year: 2018
Client: adidas Football
Categories: Interactive Digital Game & Social Launch Toolkit
Year: 2019
Agency: We Are Social
Role: Associate Creative Director (Pitch/Proposal, Concept Development, Art Direction, Editorial Roll Out)
Challenge: Create hype around the launch of limited edition X19 boots worn by Mo Salah.
Idea: On average 16-19 year olds scroll the length of a football pitch on Instagram every day. So we turned Salah into a character controlled by scroll gestures and accessed by swiping up from an IG story. Hitting Mo’s top speed unlocked a link to buy limited edition boots driving e-com via social engagement. We launched via IG stories after Mo had a stand-out weekend performance to build on his hype.
Highlights: 547% above target click throughs from social to .com