#G-MODE |
GATORADE
Challenge: Globally activate the Gatorade UEFA Champions League sponsorship across social by creating global assets that local markets can all use.
Idea: We turned the 2017/18 UEFA Champions League season into a reactive graphic novel that reflected the narrative of the tournament as it unfolded. Featuring Gatorade athletes like Messi and Jesus as the heroes of imaginative scenes where “G-Mode” takes over with fluid transitions that could be used by any market language agnostic.
Highlights: Messi and Jesus posted and re-shared all their scenes on their own channels gaining tens of millions of views with limited paid media spend.
Role: Senior Creative Lead | Year: 2017
Client: PepsiCo
Categories: Reactive Animation Series
Year: 2017
Agency: We Are Social
Role: Associate Creative Director (Pitch/Proposal, Concept Development, Scripts, Art Direction, Animation Direction, Editorial Roll Out)
Challenge: Globally activate the Gatorade UEFA Champions League sponsorship across social by creating global assets that local markets can all use.
Idea: We turned the 2017/18 UEFA Champions League season into a reactive graphic novel that reflected the narrative of the tournament as it unfolded. Featuring Gatorade athletes like Messi and Jesus as the heroes of imaginative scenes where “G-Mode” takes over with fluid transitions that could be used by any market language agnostic.
Highlights: Messi and Jesus posted and re-shared all their scenes on their own channels gaining tens of millions of views with limited paid media spend.
Thanks to Plastic Horse for their amazing illustration & animation.