no lay’s no game
Brief: Make the new Lay’s creative platform for its UEFA Champions League sponsorship relevant and famous on social.
Idea: We used the street interview format to ask fans if they had Lay’s before kick-off in European cities hosing the biggest UCL games.
We captured all the entertaining and confused reactions for TikTok then fans who happened to have a bag of Lay’s on them could bag themselves tickets to Champions League games.
