POGBA X STORMZY | ADIDAS
Challenge: Reinvent the football transfer announcement.
Idea: We changed how sport intersects with culture forever by working with Stormzy (Man Utd fan) to “leak” the biggest transfer of the year - Paul Pogba from Juventus to Manchester United.
Highlights: 30m views. 3m shares. 400 articles. All with no paid media. "I don't think it is an overreaction to say this is the most important 45 seconds that have ever happened to this planet" Joel Golby, Vice
Role: Senior Creative Lead | Year: 2017
CASE STUDY
LAUNCH FILM
BEHIND THE SCENES
Client: adidas Football Global
Categories: Online Film, Photography, Social Toolkit & Editorial Rollout
Year: 2017
Agency: We Are Social
Role: Lead Senior Creative (Pitch/Proposal, Concept Development, Scripts, Art Direction, On Set Creative Direction, Overseeing Edits, Editorial Roll Out)
"For those people sat in their advertising agencies working on a brief using a process born out of the Mad Men era, this urges you to tear up those handbooks right now. The new manual has just been published, so go have a look." James Kirkham, Copa 90
"Credit to Adidas they've completely changed the game with the Pogba/Stormzy video. Has to be one of the best transfer announcements." Twitter User
"Adidas' marketing team need a raise. The whole Pogba X Stormzy campaign was just 👌🏾" Twitter User