JERSEY SEEDNG BOX |
JUVENTUS
Challenge: Adidas have taken over sponsorship of the iconic Italian club Juventus. Launch the first adidas Juventus kit with a special seeding pack that gets influencers sharing unboxing videos.
Idea: We created a seeding box that embodied the clubs "Our Way Or No Way" mantra. The box was sent to hundreds of influencers and media worldwide to create unboxing videos. The design included a wrap around outer shell that had to be ripped open with finger holes and a lenticular paper slide that revealed the three stars of Juventus within the three stripes of the adidas logo (one for every ten Serie A titles).
Role: Senior Creative Director | Year: 2016
Client: Juventus FC
Categories: Influencer Seeding Box
Year: 2015
Agency: We Are Social
Role: Lead Creative (Pitch/Proposal, Concept Development, Art Direction)
A special jersey seeding pack with a lenticular three star & three stripe design to celebrate adidas taking over sponsorship of the Juventus kit.
We launched the 2015/16 Juventus kit by creating a seeding box that embodied the clubs "Our Way Or No Way" mantra. The seeding kit was sent to hundreds of influencers and media worldwide.
The design included a wrap around outer shell that had to be ripped open with finger holes for access and a lenticular paper slide that revealed the three stars of Juventus within the three stripes of the adidas badge of sport logo (one for every ten Serie A titles).
With thanks to Nirvana CPH Creative Production House