audi |taste of progress
Brief: Extend the ‘Driven By Progress’ brand platform through stories relevant to Audi drivers on social.
Idea: Audi fans are looking to elevate their food expertise by discovering unique and premium experiences. So we tapped into this progressive mindset with a social content series called ‘Taste Of Progress’ hosted by Manon Lagreve (from the bake off).
Collaborating with chefs and food innovators where each story highlighted an Audi brand pillar: Design, Sustainability and Performance.
