Ultraboostx seeding box |
adidas
Challenge: Create a more sustainable seeding box that has a purpose beyond just getting thrown on a heap of other packaging rubbish that influencers get sent ever day.
Idea: We created a useful and beautiful seeding box that transformed into a gold foil blocked map featuring bespoke local running routes based on each recipients neighbourhood. This made the box useful and worth sharing and keeping instead of something throwaway.
Role: Senior Creative | Year: 2016
Client: adidas Running
Categories: Influencer Seeding Box
Year: 2017
Agency: We Are Social
Role: Lead Senior Creative (Pitch/Proposal, Concept Development, Art Direction)
Challenge: Create a more sustainable seeding box that has a purpose beyond just getting thrown on a heap of other packaging rubbish that influencers get sent ever day.
Idea: We created a useful and beautiful seeding box that transformed into a gold foil blocked map featuring bespoke local running routes based on each recipients neighbourhood. This made the box useful and worth sharing and keeping instead of something throwaway.