Yaris GRMN DANCE |
Toyota
Challenge: Launch the new Yaris GRMN limited edition road car and create hype around its rally inspired Toyota Gazoo racing engineering and design.
Idea: We worked with a choreographer and stunt team to demonstrate the power, precision and performance rally engineering with ten dancers ‘dancing with danger; in a dark, suspenseful hanger.
Highlights: The car sold out instantly.
Client: Toyota Europe
Categories: Online Films, Photography & Social Toolkit
Year: 2017
Agency: We Are Social
Role: Lead Senior Creative (Pitch/Proposal, Concept Development, Scripts, Art Direction, On Set Creative Direction, Overseeing Edits, Editorial Roll Out)
Challenge: Launch the new Yaris GRMN limited edition road car and create hype around its rally inspired Toyota Gazoo racing engineering and design.
Idea: We worked with a choreographer and stunt team to demonstrate the power, precision and performance rally engineering with ten dancers ‘dancing with danger; in a dark, suspenseful hanger.
Highlights: The car sold out instantly.
With thanks to Konrad Begg for directing.