232 BREW COFFEE| GUINNESS
Challenge: Get people talking about Guinness during the Japan Rugby World Cup when the games are on first thing in the morning in Europe and Guinness aren’t an official sponsor.
Idea: We created Guinness 232 brew coffee, roasted at the same temperature as Guinness barley. Providing rugby fans with the fuel they needed to enjoy early morning matches without alcohol but with Guinness.
Highlights: It sold out on Amazon.
Role: Creative Director | Year: 2019
CASE STUDY
Client: Guinness (Diageo)
Categories: Reactive Product Design & Social Launch Toolkit
Year: 2019
Agency: We Are Social
Role: Associate Creative Director
Challenge: Get people talking about Guinness during the Japan Rugby World Cup when the games are on first thing in the morning in Europe and Guinness aren’t an official sponsor.
Idea: We created Guinness 232 brew coffee, roasted at the same temperature as Guinness barley. Providing rugby fans with the fuel they needed to enjoy early morning matches without alcohol but with Guinness.
Highlights: It sold out on Amazon.